Fendi Vault, a luxury fashion brand, has embraced the use of technology to enhance its customer engagement and sales strategies. One such strategy involves the use of a Telegram group for cross-border e-commerce reselling. This group serves as a platform for customers to discuss, purchase, and share their love for Fendi products.The management of this Telegram group is done meticulously by utilizing a Fendi Vault spreadsheet. This spreadsheet is a powerful tool that allows the group administrators to track and analyze user behavior within the group. It records essential data such as the time users join the group, their interaction frequency, the amount of money spent on Fendi products, and their preferences for certain types of products.By employing the RFM (Recency, Frequency, Monetary) model, the administrators can segment the users into different layers based on their engagement and purchasing patterns. The RFM model is a customer segmentation technique that helps businesses understand the value of their customers and design targeted marketing strategies.Recency refers to how recently a customer has made a purchase, indicating their current interest and engagement with the brand. Frequency is the number of purchases a customer has made within a specific period, showing their loyalty and affinity for the brand. Monetary value is the total amount spent by the customer, reflecting their overall contribution to the brand's revenue.With this data, the Fendi Vault Telegram group can implement a tiered approach to user management. For instance:High-Value Customers:Mid-Range Customers:Low-Value Customers:By segmenting users in this manner, Fendi Vault can tailor its communication and offers to meet the specific needs and preferences of each group, thereby enhancing customer satisfaction and increasing sales.For more information on Fendi Vault and its offerings, visit Fendi Vault's official website.